There is a new proposed "standard" rumbling around the 'nets on how to provide an up-to-date logo for a brand using the <link> tag. The goal is to provide outside websites, applications, readers, and whatever else the Internet may bring with an always up to date logo. Think of it as your favicon for browsers, our the apple-touch-icon. The linked graphic will be a scalable vector logo (SVG). Think about Facebook and Twitter (who aren't listed as supporters.) These two companies have their logos and icons plastered everywhere.