This video was recorded from WordCamp 2009 in San Francisco back in 2009. Four years may have passed, but the basics of search engine optimization are still there. I think one of the problems we all face when dealing with SEO is becoming too calculated and analytical instead of trying to be natural - which Google tries to do. If you have 45 minutes to kill, I highly recommend watching this video: Matt Cutts from Google on WordPress & SEO
A market has exploded for building your online presence, the acronym SEO (Search Engine Optimization has quickly become a common place term for marketing strategies. Before a business could attract new customers with an enticing ad in a newspaper or magazine - but now consumers are active and searching for services. There are only a handful of people that could put forth the true secret to SEO success, but I don't think Google or Bing would really appreciate them telling secrets. Now, let's learn how to improve your SEO.